How to stop repeating your company context in every AI chat
Espen Oddvik · Founder
Last winter I watched a marketing lead start her workday. She opened ChatGPT, and before she typed a single word about the actual task, she went to a document called "AI context v4 FINAL", copied two pages, and pasted them into the chat. Then she wrote her question. I asked how often she does that. Every chat, she said. Maybe eight times a day. Do the math on that across a team of fifteen. It gets ugly fast.
The way to stop repeating your company context in every AI chat is to write the facts down once, give them one owner, and deliver them automatically. Company Brain is the tool we built for that: it holds your reviewed company facts and loads them into Claude, ChatGPT, Copilot and Cursor through MCP, so every chat starts already briefed.
Why this keeps happening
Every AI chat starts from zero. The model knows the entire internet and nothing about you. Your products, your tone, the discount you never give, the word your biggest customer hates: all invisible. So the model fills the gaps with averages, and the output reads like it was written for a company that sort of resembles yours.
People are smart, so they compensate. And the compensation follows the same ladder in almost every team I've worked with.
The escalation ladder teams climb
Step one: type it fresh each time. Works for a week. Then the explanations get shorter, the output gets worse, and someone decides to write it down.
Step two: the master prompt document. Two good pages about the company, shared in the drive. This is honestly a big improvement, and I mean that. It's also where the quiet decay starts: old copies survive in saved prompts, half the team pastes version 2 while the other half pastes version 4, and by Thursday the busy people skip the pasting altogether.
Step three: a Custom GPT or a Claude Project. Someone builds an assistant with the context baked in. Better again. Now the knowledge lives inside one tool, maintained by one person, and every other tool the team uses is still starting from zero.
Step four: someone asks the real question. Why does our company describe itself to a machine forty times a day?
What to actually do
Whatever tooling you land on, the work starts the same way. Sit down and write the facts once, properly.
Keep each one short and checkable. "Our product is called Meridian, capital M, never shortened." "We sell to accounting firms with 10 to 50 employees." "We never commit to delivery dates in writing before a signed contract." Ten to twenty of these beat any two-page essay, because a model can follow a rule where it can only imitate a vibe.
Then give the facts one owner. One person who approves changes, the way you'd guard anything client-facing. The moment company context has five editors and no reviewer, you're back on the ladder.
And then solve the delivery. This is the part the document never fixes, because a document depends on people pasting it, and people stop. The context has to arrive in the chat on its own.
That last part is why we built Company Brain. You keep your facts in one reviewed place, and they load automatically into Claude, ChatGPT, Copilot and Cursor through MCP. Connect once, and the pasting ends. The free plan covers 50 company facts, one curator and the whole team connected, free forever. The marketing lead from the top of this post now opens a chat and just asks her question.
She got her mornings back. That still makes me smile.